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The 5-Year Anniversary of SuccessDay

10 maart 2026
Youssra Bounja

The 5th anniversary of SuccessDay

SuccessDay, the company that began in a garage in Nuenen in 2019, has emerged in just five years as the premier independent HR consultancy in the Benelux, DACH, and the Nordics. This is not just another startup story; it is the beginning of a revolution in the HR technology sector. Founder Bas Eggelaar, armed with his vision to seamlessly integrate HR and technology, was determined to break through conventional consulting practices.

The Early Days and Innovation of Phase 0

As SuccessDay grew, an innovative concept was invented: ‘Phase 0′. This preparatory step in the HRIT systems implementation process was focused on standardizing data and processes even before the actual implementation began. This methodology, developed from Bas’s practical experiences, proved to be a game-changer, enabling organizations to adopt HR technology faster and more efficiently.

SuccessDay has positioned itself as a pioneer in the HR technology sector with the innovative ‘Phase 0’ approach, allowing organizations to carry out their HR transformations more effectively and with less risk. The company advises and supports the implementation of HR technologies, focusing on defining data standards and designing future-oriented processes. In this way, SuccessDay facilitates the development of operational models for successful digital transformation within HR and provides strategic advice to optimally deploy HRIT in support of business objectives.

A New Home Base and Growth

Growing also meant change, SuccessDay moved to a new office at Strijp-S in Eindhoven in January 2022, a hotbed of creativity and innovation. This move marked a new milestone for the company, now the largest independent HR-Tech advisory firm in the Benelux. The team, which now consists of more than 100 professionals spread across Europe, underscores the international allure and influence of SuccessDay.

The Era of the HR Technology Awards

In a continuous quest for innovation and recognition of excellence in the HR technology sector, SuccessDay launched the first edition of the HR Technology Awards in 2023. These awards became a platform for celebrating the best HR technology transformations and product innovations, across software vendor boundaries. The initiative, conceived by Bas, underscored the need for independent recognition in the industry.

The first HR Technology Awards ceremony became a phenomenon; it brought together the crème de la crème of the HR tech world. Just Eat Takeaway.com, Workday Peakon Employee Voice, and Crunchr were honored for their innovations, illustrating the diversity and richness of the HR technology ecosystem.

HRIT, HR Technology Awards

HR Technology Awards, 2023

 

A Look to the Future

As SuccessDay prepares for the future, the company remains committed to its mission of improving the HR technology experience and bridging the gap between HR and technology. With an unwavering focus on customer satisfaction, innovation, and facilitating the HR Technology Awards, SuccessDay is determined to lead the HR technology sector to new heights.

SuccessDay has fundamentally changed the approach to After Go Live Support (AMS) by being the only one in the industry to have customer satisfaction measured externally. This results in an impressive score of 8.6 out of 10. This strategy underscores SuccessDay’s commitment to continuous service excellence and customer satisfaction post-implementation. As the largest provider of Workday solutions in the Benelux and with steady growth in Oracle and Dayforce implementations, SuccessDay continues to lead in providing unparalleled support and advisory services in the HR technology sector.

From that garage in Nuenen to the stage of the HR Technology Awards, SuccessDay’s journey has told a story of ambition, innovation, and independent success. A story that is far from over but will include many more chapters of growth and influence in the world of HR technology.

 

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